Panela Cheia
Created the visual strategy for a project that raised over 70 million in donations.
Today more than 10 million people are going hungry in Brazil. The project was made to help.
Services
UX Design, Exploratory Research, Userflow
Field
Non Profit Organization
Year
2021
OVERVIEW
Together with the creative team, we developed an interface an userflow with the aim of encouraging users to make their donation.
The project was not for profit and therefore had a reduced budget. We developed everything in a week so that the campaign could go live.
I structured a reference panel based on benchmarking and wireframe as a guide for the landing page.
High Level Goals
02
Structure a navigation journey focused on donation.
01
Deliver a usable project within a week.
Initial Challenges
Our challenge was to develop a comprehensive project aimed at combating food insecurity across the country, the interface had to be acessible for anyone who wanted to donate and needed to show the transparency of how much was donated and how that value impacted the outcomes of the project.
Research & Immersion
My initial focus involved extensive research to gather inspiration from existing non-profit organizations with the same purpose, identifying best practices and potential achievements. Collaborating with the creative team, we evaluated which features to utilize, discard, or develop independently.
Considering the tight timeline of the project, I adopted a strategic approach by creating a user flow and a high-fidelity prototype. This decision was pivotal in gaining their trust and provided the client with the vision to approve the project and develop it within a week.
Strategy & Outcomes
GET IN TOUCH
I'm looking forward to collaborate with your project, today I apply my multidisciplinary design skills, aiming to create solutions that make people feel and remember, elevating everyday experiences into inspiring solutions.
Let's create together?
Inspirations and User Flow
I conducted through research into both direct and indirect references of non profit interfaces, with a keen focus on comprehending the nuances of donation websites. My secondary research encompassed diverse resources, including international websites and campaigns.
Interface Design
Together with the creative we created the visuals for the campaign. The elements created reflected the interface, the TV campaigns and outdoors.